NYC Reveals New PSAs Promoting Arts, Science, & Exercise
NYC: Today, Mayor DeBlasio announced the unveiling of a new city-funded marketing plan to urge the public to take a greater interest in art, science, and exercise. Created by the well known communications and marketing firm Fatone & Sons based in Brooklyn, the new public service announcements use the distinct flavor of New York City to connect with residents.
“We decided to change the approach, to really use the voice of New York City to talk to local New Yorkers” explained Vince Fatone, Director of Photoshop, “I think when people see these PSA’s on the subway or busstops, they will really hear their uncle, mother, or best friend speaking to them,urging them to visit the MOMA or take a jog in the evening.”
The series of PSA’s, entitled New York City: Get Your F*@#ing S*#@ Together, will be seen on public transportation across the city as well as newspaper kiosks, billboards, and toilet stalls.